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Blog // Connect Nevada

Many Rural Nevada Businesses Missing Out on Broadband Boost

By CNV Staff

Broadband is helping rural Nevada bring in sales revenues, according to Connect Nevada’s new report. Connect Nevada’s 2011 Business Technology Assessment shows that online sales make up approximately $320 million in revenue for rural Nevada businesses each year, and this number will only go up as more businesses get connected to high-speed Internet. Yet despite the benefits that come with using this technology, many rural businesses are still offline.

Connect Nevada’s new report, Technology Use among Rural Nevada Businesses, shows that rural Nevada businesses have adopted technology at a rate similar to businesses in non-rural parts of the state. In fact, approximately 87% of rural Nevada businesses use a computer and 74% have adopted broadband.

But, rural businesses are not using technology in the same ways as their urban competitors. For example:

  • Only 52% have a business website
  • Only 28% allow employees to telework
  • Only 4% subscribe to voice over Internet protocol (VoIP) service

Businesses that do use the Internet are putting it to good use, though. More than one-third (34%) of rural Nevada businesses earn revenue from online sales, representing approximately $320 million in annual revenue for the state.

But not all rural Nevada businesses are convinced. Almost 2,500 rural businesses in the state of Nevada are without the power of broadband.

To learn more, read the report: Technology Use among Rural Nevada Businesses or view the results of Connect Nevada’s 2011 Business Technology Survey. And for the very latest on broadband news in Nevada, make sure to keep up with Connect Nevada. Follow us on Twitter and Like us on Facebook!



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